To bring its message to Main Street USA, The United Nations Foundation utilized Digital OOH at the core of its plan. Various digital networks were chosen based on their ability to reach “influencers.” Overall, the program leveraged the unique power of digital to directly link Americans to the fight against global problems. With the help of 18 different media partners, over $1.5MM of prime digital OOH advertising space around the country was donated to help the UNF reach Americans at multiple points throughout their day.

With help from Posterscope USA, a life-sized Digital Interactive “Lobby Pinball Game” (7ft tall with 9 screens) was placed in 5 major airports allowing business travelers to break away from the ordinary and even win a little cash ($250- $500)!

Posterscope worked with Marriott and key airport vendors to provide travelers with up-to-the minute weather information about the destinations relevant to their terminal, gate and even time of—all coupled with relevant and fun suggestions about what to do that day due to the weather report.

To drive interactivity Posterscope utilized interactive window displays as the centerpiece of the “Flex” program. Displays instructed consumers to take a photo of themselves at the window. The photo then appeared at the bottom of a shoe on a larger screen, making that consumer one of the “76 Running Buddies”. Consumers could then share their “Running Buddy” photo via Facebook, and receive a “photo keepsake” sent directly to their personal email.

HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.

In a short three days Coca Cola spread its holiday message on thousands of digital billboards in 145 cities nationwide. It was the largest single digital OOH placement ever.

For the “6 Donut Deal ” campaign, Dunkin Donuts had a donut roll across digitally synced screens in Times Square. The 6 story digital advertisement synced independent screens to allow the donut to appear as if it was physically rolling from one point to another.

To raise awareness of Virgin America’s new presence in Dallas and Toronto, as well as promote the air carriers new wi-fi offering, Posterscope and Single Digits installed 3 wi-fi enabled street units in both markets.