HTC Interactive Tablet Launch

HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.