For one night only, PRTC ran a digital OOH campaign that could be seen on 7 different digital spectacular screens in Times Square for 4 hours only. The misty weather during the event made each screen more enticing for onlookers who gawked at wall-to-wall images of beaches, palm trees, and sunshine.
Posterscope/ Hyperspace worked with VH1 to develop a photo booth installation at the Garden State Mall in Paramus, NJ that directly reached their target audience. Shoppers entered the photo booth and smiled for the camera that took their official Mob Wives “mug shot”, and could then choose from several photo options available. Once the “mug shot” was taken, consumers could choose to send photos to the Mob Wives’ Facebook page or email it to themselves.
Posterscope/Hyperspace/Modern Art developed an ongoing, engagement presence directly in the heart of Times Square, developing NIVEA’s first-ever, fully connected holiday engagement “Kissing Booth”. Posterscope ensured ongoing branding and maximized the budget to include 3 unrivaled spectacular units in Times Square that were synced to display the NIVEA messaging at separate times to ensure maximum frequency. Photos taken in the “Kissing Booth” were uploaded to NIVEA’s Facebook and were then displayed on all 3 digital spectaculars in Times Square.
To bring its message to Main Street USA, The United Nations Foundation utilized Digital OOH at the core of its plan. Various digital networks were chosen based on their ability to reach “influencers.” Overall, the program leveraged the unique power of digital to directly link Americans to the fight against global problems. With the help of 18 different media partners, over $1.5MM of prime digital OOH advertising space around the country was donated to help the UNF reach Americans at multiple points throughout their day.
With help from Posterscope USA, a life-sized Digital Interactive “Lobby Pinball Game” (7ft tall with 9 screens) was placed in 5 major airports allowing business travelers to break away from the ordinary and even win a little cash ($250- $500)!
Posterscope worked with Marriott and key airport vendors to provide travelers with up-to-the minute weather information about the destinations relevant to their terminal, gate and even time of—all coupled with relevant and fun suggestions about what to do that day due to the weather report.
To drive interactivity Posterscope utilized interactive window displays as the centerpiece of the “Flex” program. Displays instructed consumers to take a photo of themselves at the window. The photo then appeared at the bottom of a shoe on a larger screen, making that consumer one of the “76 Running Buddies”. Consumers could then share their “Running Buddy” photo via Facebook, and receive a “photo keepsake” sent directly to their personal email.
HTC launched its tablet series through a fully interactive OOH execution on street furniture units in San Francisco and interactive units within select cinema lobbies throughout the country. The interactive screens replicated the tablet experience for users while traditional media increased the branding and recognition of the devices throughout top markets. Users could take a picture of themselves and their friends then use the touchscreen to enhance and draw on their pictures. The end result could be saved and sent directly to their email for sharing and use on social media.
Posterscope USA wins MEDIA magazine’s Media Specialty Agency/Out-of-Home award for the 2nd year in a row!!! http://bit.ly/vEXgYm
Hyperspace’s VP, Director Martin Porter will be speaking about the key advantages of Digital Place-based Advertising vs other media at the CETW today! http://ping.fm/dEAgG
